Standard Newsletter can have many forms. We know them from the past in paper printed form published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees.
Electronic form of Newsletter might have many forms (web, PDF, etc.) and they are usually distributed by E-mail (sometimes called e-Newsletter). The another form of distribution electronic Newsletters is CD, Flash disk, MMS etc.)
Newsletter is not just formatted Email with images, but it has also deeper psychological effect. You must understand, what your customers want to see. It means, that you must know you customers. The same Newsletter might have the different effect depending on design, formatting and text messages. You will certainly need to send a couple of Newsletters in different campaigns in order to know the taste of your customers.
We prefer the distribution of HTML formatted Newsletters, professionally designed with images. It is proved, that self-explanatory image can sometimes attract more than a page of texts. Newsletter must then show only outlined ideas and give more questions than answers. The Newsletters Campaign must be well prepared with significant web admin support. The role of Newsletters is to attract receivers to click. But the web content must help to convert visitor to customer.
Our professional web designers and marketing experts will design your newsletters and help you properly design your Newsletter Campaign.
Before you start preparation of your Newsletter, you must prepare your Internet Marketing Strategy. At present, Internet Marketing is one of the strongest and the most effective marketing tool. Once you have your Internet Marketing Strategy, you have close relations and links to sales department and company production, you can start to prepare your Newsletters. There are 3 basic tools for all marketers to prapare attractive and recognised Newsletters.
SPAM is usally sent to thousand of addresses downloaded from the Internet. SPAMS are usually frauds or scams and the purpose is to rook the recipients, steal their Credit card numbers etc.. Another reason for spamming is to sell some popular ane well known products, such as men´s pills (Viagra, Cialis), some industrial products etc. SPAMS are usually immediately deleted by recipiets or captured by automated tolls (or rejected by Email servers). Our DEMSO server is not supporting any form of spamming. Once we recognize, that our customers are spamming, their account will be immediately deleted.
NEWSLETTER is structured Email with texts and images. It is usually send to subscribers - recipients who are subscribed to web page. Sometimes also SPAM is distributed as NEWSLETTER. NEwsletter must have 3 basic features:
- get permission to send an Email
- senders name and address
- Unsubcsribe option
NEWSLETTERS shoud have been prepared by professional designers. Bad or ugly Newsletter can cause, that hundreds of recipients will Unsubscribe, which is certainly not the purpose of your Newsletter Campaign. If you have the problem to find the designers, our professional team can help you. You can have for just a 100 EUR a newsletter which will attract as many recipeints as posssible. Please, be aware, that newsletter is not oly nice graphical look. It bears also the psychological message and it is important to know the profile of your recipients to adjust the Newsletter to their needs and expectations.
We have deep experience from many Newsletter campaignsabout the "Readability" of Newsletters. Standard Newlsetter Campaign is read about 25% of recipients. Everything above this figure means, that you better targeted your NEWSLETTER CAMPAIGN, you provided interesting information or all together. If you are under 25%, it usually means, that there is something wrong with your Newsletter.
